Blue Ocean Strategy

Blue Ocean Strategy is the result of research by Professors W. Chan Kim and Renee Mauborgne who studied over 150 strategic moves made between 1880 and 2000 in more than 30 industries. This research, the Blue Ocean Strategy concept and the analytical tools and frameworks were first outlined in a series of Harvard Business Review articles. Throughout the world Blue Ocean Strategy is now recognised as best practice in strategic planning and change management.

Their book titled Blue Ocean Strategy was published in 2005 as a drawing together of their previous 15 years of research, HBR articles and their consulting work with organisations keen to test the Blue Ocean Strategy techniques.

“Companies (small, medium, and large) have long engaged in head-to-head competition in search of profitable growth. Today, competing head-on often results in nothing but a bloody “red ocean” of rivals fighting over a shrinking profit pool.”

Blue Ocean Strategy contends that tomorrow’s leading companies will succeed not by battling competitors but by making their competition irrelevant and creating a “blue ocean” of new and uncontested market space. Blue Ocean Strategy has literally changed the way companies do business. It has turned the way we think of competition on its head. It offers a revolutionary approach to strategic thinking, which has previously been dominated by head to head competitive-based strategies focused on markets with shrinking margins.

A Blue Ocean is within every business owners reach!

Blue Ocean Strategy provides a proven set of tools and frameworks that make the pursuit of new market space as systematic and reproducible as competing in the traditional competitive landscape. A blue ocean is achievable for every company across the entire value chain from products, to services, to delivery, and across industries from consumer goods through to business-to-business and primary industries.

“We are an accredited affiliate with Blue Ocean Strategy Australia and are able to facilitate the formulation and execution of Blue Ocean Strategy.”

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