On successful application to our Blue Ocean Strategy Program, your coach will help you to navigate your way, from a highly competitive and commoditised red ocean, into a blue ocean of market space.
In the 12 step program, either 12 weeks or 12 fortnights, depending on the complexity of your organisation and the capacity of your team, an experienced Blue Ocean Strategy Coach will guide you through that process.
Most businesses need 4-6 months to think through, research, plan and commence the execution of their Blue Ocean Strategy®. So we also offer “follow-on” programs to maintain momentum.
Once you have gone through the program, the process, thinking, tools and discipline are embedded into your way of doing business. Often leading to wave after wave of new blue ocean expansion.